The integration between DemandWare and Acteea will consist of the daily export of DemandWare data to the Acteea product. Acteea will then import the data via our ETL facilities and update the Acteea data store for processing.
Acteea will be using as much existing Demandware export functionality as possible and will use the Demandware script development environment where necessary to facilitate the integration process.
The data that will be exported to Acteea will fall under the following criteria:
• Order data – Both order summary and detail information
• Product data – This data will include product pricing at the time of export and product inventory data. We will not be interested in credit card or other similar data
• Buyer/Customer data – This will include demographics data on the customer
• Coupon data – Coupon and promotions data
• Returns data – This is comprised of returned or orders cancelled after initial financial completion
Performance Based Retailing means generating actionable insight into the eCommerce operation
Acteea is an action-oriented analytics solution for result-minded eCommerce business executives. Enterprise eCommerce Analytics delivers cutting edge eCommerce analytics by combining eCommerce, operational and web analytics data into a single data source to create analytics that will help a retailer attract more customers, increase revenues, sell the right mix of products and become a more profitable business.
Increase Revenue
An increase in sales is achieved by understanding the value a customer sees in the products offered. Sales Decomposition Analysis identifies trends in purchase frequency, purchase quantities, purchase timing and purchase channel to let you offer the right product selection to maximize sales. In addition to looking at sales trends, Acteea leverages sales and gross margin modeling to distinguish cyclical and seasonal growth from growth driven by marketing efforts.
* Online channel profitability by product and category
* Traffic Source Return on Investment
* Product affinity analysis tied to order value
Attract Customers
Successfully achieving a Return on Marketing Investment is based on Market Basket Analysis to generate high ROI both in the short and long term, and by making results-driven decisions to avoid initiatives with too high a cost or low effectiveness. Acteea creates marketing performance measure by integrating web analytics traffic generation, with merchandising costs and results, with gross margin, and presents recommended actions to increase margin.
* Web Analytics integrated with Orders, Promotional Expenses and Gross Margin
* Profile products by role in corporate portfolio, including drivers and loss leaders
* Segmentation by customer behavior
Sell and Promote
Gross Margin Return on Inventory Investment (GMROII) helps you increase bottom line profitability by understanding two key business metrics: how healthy your stock is and the percent profit you make on each sale. Success is measured by meeting or exceeding GMROII targets, and links to sales data at the category and product levels.
• Sell through percentage
• Inventory levels with acceptable stock ranges
• Recommendations for performance enhancing actions based on under- or over-achievement compared to GMROII targets
1. Enterprise eCommerce Analytics is a highly graphical dashboard orientated application providing reporting, insights, predictive analysis, and reconditions across and number of business dimensions such as channel, product, customer, and promotion.
2. Information is presented in a aggregated form with dill down to detail such as individual products and customers. This flexible and easy to navigate presentation aids in discovering new business insights and exceptions across all dimensions of your business.
3. Predictive analytics is provided by Acteea in the form of recommendations. We use Dimensional Profiles to develop patterns for grouping and analyzing the behavior of products, promotions, and customers. Acteea also uses business rules that employ standard industry metrics such as Gross Margin Return On Inventory Investment to generate recommendations on products to invest in and to divest.
4. Acteea is the first product to focus on the operational side of eCommerce, providing the information, performance metrics, ease of use, and recommendations required to optimize your business.
