The integration provides an automated interface for passing summary customer purchase data from Demandware into Bronto. This information may then be used by the marketer to better segment and target their email marketing campaigns, resulting increased conversions and higher ROI. The ease of configuration and deployment ensures that you can be up and running quickly.

Bronto Software is an industry-leading email marketing service provider, focused on improving email marketing success for online retailers and marketers around the world. By offering an efficient, effective, web-based software application, Bronto gives marketers the power to build relationships directly with their target audiences and customers. Through its accessible client service team, Bronto guides clients towards a strategy of successful email marketing. The combination of a powerful solution and expert support help clients send the right message to the right person at the right time resulting in positive ROI and business growth.

1. Provides summary customer purchase data for segmentation and targeting of email campaigns
2. Tracks sales conversions from email marketing efforts
3. Built-in mailing list subscription capabilities accelerate list growth strategies
4. Ease of configuration and deployment reduce the time and effort required

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Resources

www.bronto.com/knowledge/whitepapers