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To realize the full benefits of website personalization, ecommerce businesses need more than a recommendation engine. They must utilize a Personalization Platform that is fully automated, addresses business, marketing and merchandising needs. The Demandware integration of the Certona Resonance® Personalization Platform does this with real-time capabilities to deliver to and learn from multiple channels. By activating the Resonance module, Demandware clients can immediately save initial setup time and efficiency as our technology tags their website and sets up the product catalog data feed. Clients are then assigned with a dedicated account manager from Certona to assist with implementation. By implementing a single, consistent personalization platform, Demandware clients can receive a host of performance, administrative and reporting benefits over an integration of point solutions from a variety of solutions providers. Certona Corporation is the creator of Resonance®, a Software-as-a-Service personalization and revenue optimization platform for multi-channel retailers. Resonance® automates a company’s ability to provide relevant, individualized experiences and product recommendations in real-time, increasing average order value and revenue per visit. Resonance affords e-commerce providers significant intelligence-gathering capabilities over other personalization methods. With seven patents pending, the “self-optimizing” system is powered by sophisticated neural networks and a portfolio of algorithms to deliver real-time product, content, and promotional offers through multiple online and offline channels including web, email, call center, mobile, direct mail and customer loyalty marketing campaigns. With the recent release of the new Resonance® Insight management console, online merchandisers and e-commerce managers can now easily create and customize their own merchandising and product recommendation strategies. For more information, visit www.certona.com Resonance is designed for easy integration with product catalogs, ecommerce platforms, search engines, web analytics and other systems to integrate personalized recommendations across all touch points. Product features include:
Please complete the form below, and a Certona representative will be in touch with options for a Web-based demonstration of Resonance®, our real-time optimization and personalization platform.
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