Demandware delivers integration with Hiconversion right ‘out of box.’ All you have to do is to activate Hiconversion’s account and select which pages you want to optimize. Your conversion rate optimization can start as soon as you submit your test variations into the system.

Hiconversion is an innovative technology company founded in 2006 with the mission to help e-tailers convert more web traffic into sales.

Delivered as pure SaaS service, Hiconversion sets a new conversion rate optimization (CRO) standard. It empowers marketing managers and business unit owners to take full control of their e-commerce platform performance without any dependency on the availability of the IT resources.

Hiconversion’s patented technology is designed for ease of use, performance, reliability, scalability, and security. Unlike competitors who are relying on passive batch testing and offline statistical analysis, Hiconversion has developed a self learning methodology that adapts to web traffic in real time while converging toward best solution after using a minimum number of visitors. In addition the company has invented a transparent enabling of e-commerce websites making it possible for non-technical users to visually point, click, and edit their optimization experiments.

The company’s market opportunity is fueled by unprecedented growth of online channels of distributions and an enormous value of its optimization technology. The dollar invested in the website conversion rate optimization with Hiconversion provides 10x or higher ROI then the dollar spent on the online advertisement alone. As result more and more businesses are allocating portion of their online marketing budget to the conversion rate optimization. Hiconversion’s value proposition includes minimum setup cost, risk elimination, and the highest ongoing value.

The company is lead by a team of serial entrepreneurs with a history of building successful software companies. The Company’s client list includes a broad spectrum of companies from well known F500 companies to mid size specialty e-tailers.

Hiconversion’s technology is designed to look deceivingly simple. However, this user friendly application is driven by many unique technical capabilities:

Integration and setup

• Virtual selection and virtual control – no need to touch your e-commerce site source code; just use the out-of-box integration and run as many tests as you wish through an ability to virtually select and control elements that you want to include in the test
• Visual point and click interface – ability to load a live web page and to visually select sections of the web page that you want to test or to visually set your conversion goals
• Rich text editor – enables new content creation for non-HTML experts
• User defined sections – open API that enables customized virtual enabling of the more complex test scenarios
• Test preview – used and a quality assurance step that enables virtual preview of different page combinations before the start of a live test

Adaptive multivariate testing

• Adaptive algorithm – it acts as a ‘thermostat’ that is continually measuring web visitor conversion rates and predicting which page combination should perform the best
• Virtual content delivery – your web content is served by your existing web server while new page combinations are created in the visitor browser just before web content is rendered by the browser
• Fault tolerance – the system is inherently designed as fault tolerant; if the optimization system is down web visitors will receive web content directly from the existing e-commerce site without noticing any difference.
• Consistent user experience – user session management which ensures that the same visitor will see the same content upon repeat visit to the test page
• SEO compliance – virtual test enabling ensures that the conversion rate optimization is not affecting SEO ranking of the page
• Security – solution is designed to support multiple security protocols and secure variation delivery

Reporting

• Real-time test progress – visual chart of the test and control page performance
• Top performing page combination – see at any time which pages are the best, and learn about their composition or simply preview the page in separate browser window;
• Variation importance reports – learn what worked and what did not;
• ROI reports – track your optimization ROI in real time;

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