Social Login, Sharing, Registration, Single Sign-on and User Insights for the Demandware Platform
Retailers are frequently plagued with registration drop-offs, cart abandonment, false user data, and forgotten or abandoned user accounts; resulting in lost revenue. In a landscape where 86% of consumers avoid creating new accounts, and in the case they do 88% are providing false information, an increasing majority of users (77%) prefer to use their existing social identities to speed site registration and avoid forgotten passwords.
In turn, retailers are embracing social login as a source of verified, social profile data, received during login, which can be used to pre-fill registration with core user information like email and shipping address. Furthermore, interest and social graph data enable targeted personalization, recommendations, and social engagement. Janrain’s LINK cartridge for Demandware brings the full capabilities of Janrain’s SaaS solutions to your online storefront, including social login, social sharing, hosted registration and single sign-on across multiple domains.
- Increase registered users with rapid social login and registration
- Decrease cart abandonment and eliminate account abandoned due to forgotten passwords
- Expand your reach and attract new customers with broadcast and targeted social sharing of products viewed, in a wishlist, or purchased to Facebook, Yahoo, LinkedIn, Twitter, and more
- Improve the knowledge you have about your registered customers to improve targeting and on-site personalization
- Surface key metrics on your users in Janrain’s Analytics Dashboard or feed them into your 3rd party analytics package like Google Analytics or Omniture
Find Janrain extensions in the LINK Marketplace in Demandware’s Xchange Community.
Janrain is the recognized leader in the use of social identities to drive better online user experiences. Our SaaS user management platform helps eCommerce organizations turn those everyday experiences into profitable relationships.
Specifically, our solutions expedite the sign-up process in order to increase shopping cart conversions, encourage and reward shoppers to share product reviews and purchases to their social networks that bring referral traffic back to your site, and collect social profile data to inform merchandising and marketing programs.
Our user management tools are easily integrated your existing site to make deployment fast and easy. Leading global retail brands including, Sears, The Body Shop, Whole Foods, Giant Eagle, Diesel, US Autoparts and others have vetted and chosen Janrain.
Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com. You may also visit Janrain and Demandware | Janrain for more information on the integration.
- Social Login: Choose from more than 25 identity providers including PayPal Access, Facebook, Google, Yahoo!, Twitter, and more for social sign-in and registration
- Social Sharing: Prompt your customers to share their on-site activities including products viewed, reviewed, in wishlist, added to cart, or purchased to Facebook, Twitter, Yahoo!, LinkedIn, MySpace and email with a customizable broadcast and targeted sharing widget.
- Hosted Registration: Design customized user registration forms for social and traditional registration. Forms automatically pre-fill information received from identity providers and include CAPTCHA spam protection, opt-in, field verification, dirty word filters, password reset and profile management functionality.
- Customer Profile Data Storage: Collect and store rich social profile data in a flexible, hosted database for highly targeted communication based on demographic and interest data. An easily extensible and open platform enables deep integrations with ESP, CRM, CMS, personalization, and recommendation engines.
- Multi-site Single Sign-on: Federate user identities across multiple sites to enable a connected and seamless user experience.
- Analytics: Analyze user registration and login metrics in the Janrain Analytics Dashboard or your favorite 3rd party analytics package like Google or Omniture to fine-tune the user experience for even more registrations and return visitors.
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